Markham, ON, June 29, 2026 – Mastro®, Canada’s #1 salami brand*, is celebrating 50 years of authentic Italian deli tradition with the launch of two new additions to its portfolio: Red wine Genoa salami and Gran piatto European collection.

Since 1976, Mastro® has brought old-world Italian craftsmanship to Canadian tables, growing from a specialty deli maker into the country’s leading salami brand. Its 50th anniversary marks five decades of quality, tradition, and the meaningful connections that food creates for families across generations.

At the heart of the anniversary is Mastro’s iconic Genoa salami, now joined by two new offerings:

• New Red wine Genoa salami, a refined, modern twist on the classic and a fitting tribute to the brand’s 50th anniversary.
• New Gran piatto European collection, crafted to elevate premium entertaining occasions.

“This milestone speaks to Mastro’s authentic spirit, dedication to craftsmanship and old-world tradition, and its incredible growth, making it all the more important to celebrate how far it has come,” said Yvonne Chan-Caguiat, vice-president of marketing, Sofina Foods Canada.

The anniversary campaign, launched during Italian heritage month, comes to life across multiple touchpoints throughout 2026. In market, consumers will find dedicated shelf presence and point-of-sale materials at retailers nationwide, supported by aligned media and digital activation designed to drive trial and celebrate the milestone.

Mastro® Red wine Genoa salami and the Gran piatto European collection are available now at national retailers across Canada.

About Sofina Foods Inc.

Sofina Foods Inc., headquartered in Markham, Ontario, is a privately held Canadian company dedicated to providing consumers with great-tasting, high-quality food products, generating more than $8.8B CAD in revenue. Globally, the company and its wholly owned subsidiaries operate over 60 locations and employ more than 18,000 people across Canada, the United Kingdom, Ireland, Germany, and France, making it one of Canada’s largest food companies.

Sofina Foods is a leading Canadian and European manufacturer of primary and further-processed protein products for retail and foodservice. In Canada, the company offers a wide portfolio of branded and private-label pork, beef, fish, turkey, and chicken products. Its Canadian branded product family includes Cuddy®, Lilydale®, Janes®, Mastro®, San Daniele®, Fletcher’s®, Exceldor™, Granny’s™, and Saha Halal. Sofina Foods Inc. is also the exclusive Canadian licensee for Butterball® products, including manufacturing, marketing, distribution, and sales. In Europe, its pork division is one of the largest processors and suppliers of products in the UK and Ireland, and its seafood division is the UK’s leading supplier of chilled and frozen seafood products. Notable European brands include Young’s Seafood®, Karro®,  Bloors®, and Greenland Seafood™. For more information about Sofina Foods Inc., go to Sofina Foods.

For more information:

Shannon C. Denny
Director, communications and public relations
Sofina Foods Inc.
sdenny@sofinafoods.com
416-527-5871