Lavazza's history is about a business which for over 120 years has pursued perfection in every cup. Passion for achieving excellence and for high quality products are the values embedded in Lavazza’s DNA since its foundation in 1895, and upheld by four generations of entrepreneurs. Each family member involved in the company has helped to grow the business, transforming a small grocery store into a coffee leader worldwide. Today's company is still very true to its founder Luigi Lavazza, maintaining the spirit for continuous improvement and innovation. “It‘s about doing business with your heart” in the words of Emilio Lavazza.