Markham, ON – January 31, 2018 – Sofina Foods Inc. employees across Canada have rallied together to raise $270,753.00 for children’s charities in 2017. The fundraising initiative known as the Dream Builders’ Campaign is orchestrated by the Sofina Foundation. As part of the campaign, a group of volunteers at each of Sofina Foods’ locations organizes fundraising events and activities throughout the year in support of the Children’s Wish Foundation, the Sunshine Foundation of Canada and the Ronald McDonald House Charities.

“The money raised will impact countless families throughout Canada,” said Sofina Foods Founder, Chairman and CEO, Michael Latifi. “Strong commitment to community citizenship is of great importance and priority to us and this campaign was a clear indication that our employees and partners share these same values. With the unwavering support and generosity of our employees and partners, the campaign exceeded our highest expectations.”

“We had the opportunity to visit each of the Sofina Foods locations across Canada to ensure all of our employees were aware of the campaign’s impact and were familiar with the work of our charity partners,” added Umeeda Madhany, Vice-President of the Sofina Foundation, the charitable arm of Sofina Foods Inc. “The visit also provided a great opportunity to thank each of our employees for their commitment and generosity throughout the year. I’m always warmed to witness the selfless spirit of giving and the sense of pride across the organization.”

To date, the campaign has raised over $770,000.00 in its four year history. This includes a dollar for dollar match by Sofina Foods Inc. every year which doubles the impact of the campaign. The Sofina Foundation is now looking to break the $1,000,000 mark in 2018 during the campaign’s 5th year anniversary.

ABOUT THE SOFINA FOUNDATION
The Sofina Foundation is the charitable arm of Sofina Foods Inc. Established in 2007 with a focus on supporting causes related to children’s issues, the Foundation has proudly partnered with various charities across Canada and the U.S. with an aim to positively impact the communities in which it operates. To date, the Sofina Foundation has raised millions for children’s causes and received its formal charitable status at the beginning of 2014.